Priced to be a no brainer.
Lite
Clean data and dashboards, kept running by us.
First month and setup free
Premium
Every channel in one place, and a team working on it.
First month and setup free
Everything in Lite, plus
What Premium replaces.
Premium is £1,000 a month. Some of that you are already paying someone else.
A third-party connector company
The pipes from every platform into one place. On both plans they are ours to run and pay for.
Keyword tracking
Ahrefs, Semrush or a rank tracker like them. Your rankings land in the loch beside everything else.
Custom work, quoted job by job
Competitor price scraping, budget forecasts, lead gen insights. Premium builds them from your 8 hours of development time.
Compare the plans.
Setup and terms are the same. Premium adds every channel, faster support and the AI.
| Prices exclude VAT | Lite £200 a month | Premium £1,000 a month |
|---|---|---|
| The plan | ||
| Sources Marketing, analytics, CRM and any other channel you run | Up to 6Premium: Unlimited | UnlimitedEvery channel, in one placeLite: Up to 6 |
| People Everyone on your team who logs in. We add them for you | Up to 3Premium: Up to 10 | Up to 10Lite: Up to 3 |
| Setup We connect your sources, load the history and build the dashboards | Free | Free |
| First month Try it on your own numbers. Stop at the end and you owe nothing | Free | Free |
| Support and turnaround | ||
| Support A critical issue is a dashboard down, or numbers wrong because of a fault on our side | EmailPremium: Priority Slack | Priority SlackCritical issues answered in 2 working hoursLite: Email |
| Dashboard changes Edits to the pages you already have, asked for from any page. Unused changes don’t carry over | 3 a monthDone in 3 working daysPremium: 10 a month | 10 a monthDone the next working dayLite: 3 a month |
| Development time for custom builds New pages and data builds, like competitor price scraping, budget forecasts and lead gen insights | QuotedPremium: 8 hours a month | 8 hours a monthIncludedLite: Quoted |
| The expert bench Vetted industry experts who action the work when your team is busy. We find and brief them, they work in your broch, and each job is quoted on top of your plan | Not includedPremium: included | IncludedLite: not included |
| A monthly call With a data engineer and an experienced CMO, to get the most out of your data | Not includedPremium: 30 minutes | 30 minutesEvery monthLite: not included |
| AI | ||
| The business brain Your marketing documents, indexed so the AI reads them beside the numbers. You have the final say on what goes in, and we add to it as we get to know you | Not includedPremium: included | IncludedLite: not included |
| Brainwaves Every morning the AI reads all your channels against their history and writes up what it finds, and you can ask for one whenever you want. In the app, with no MCP to set up | Not includedPremium: included | IncludedLite: not included |
| MCP Your own AI tools read the loch, read-only, every call logged | Self-servePremium: Set up with you | Set up with youLite: Self-serve |
| Your data | ||
| Keyword rank tracking No Ahrefs or Semrush subscription. Save £100 a month or more | Not includedPremium: included | IncludedLite: not included |
| Connectors included No third-party connector company to pay. Save up to £500 a month | Included | Included |
| Reconciliation Every channel read against your own record, the store or the CRM, and the gap shown | Included | Included |
| Minimum term Counted from the end of the free month | 6 months | 6 months |
| Billing Invoiced a month in advance | Monthly | Monthly |
| After six months On a month’s notice | Month to month | Month to month |
Prices in pounds, excluding VAT. Leave inside the six months and the remaining months still fall due, at the plan you signed. Working days are Monday to Friday, not counting UK bank holidays.
Run a marketing agency or consultancy?
Email us →Count your sources.
Click every tool your marketing runs on. The count says which plan you're on.
Nothing added yet. Six sources or fewer fits Lite. More than six needs Premium.
. That's : a month.
Premium is there at any count, for the brain, Brainwaves and changes done the next working day.
Prices exclude VAT.
Using something that isn't here? We build the connection for it, quoted if it's a big build, and it counts as one source like any other. See the connectors →
Click to add a source and see which plan you land on.
. , a month.
What counts as one source.
It is the unit the plans count. A source is a system we run a pipeline for.
One system, one pipeline
Google Ads is one source. So is your store, your analytics, your email tool. Each gets its own sync on its own schedule, its own tables in your loch, its own freshness contract, and its own read-only grant you can revoke without asking us.
Your documents don't count
Strategy docs, brand guidelines, campaign briefs, the research nobody can find. On Premium the ones you choose go into the business brain and get indexed beside the numbers, and none of it moves the price. It holds marketing documents, not personal details.
Your people count against the plan, not as sources
Lite takes up to three people and Premium up to ten. We add them for you, and there is no per-user fee inside that.
Priced separately.
Two things sit outside the plans, because not every client wants them.
On Premium, when your team is busy, we find a vetted expert for the job, brief them, and they do the work in your broch, under the broch name, from the same numbers you read. Each job is quoted, and you pay us on top of your plan. It never changes the plan fee.
Taking it over costs nothing, because the project is handed over as it stands. What you can buy is the handover itself: the documentation, the runbooks, re-minting the connector accounts under your own name, and training your team on the running of it. Optional, at £1,000 a day, with the number of days agreed before we start.
Fair questions
How does the free month work?
Setup and the first month are free. We connect your sources, load whatever history each platform will still give us, agree what every number means with your team, and stand the dashboards up. Before any of it there's a free one-hour call to work out what we'd build first. At the end of the month you decide: keep it, and monthly billing starts, or stop, and nothing is owed.
What happens if we pass six sources or three people?
Nothing breaks and nothing gets switched off. Before we connect a seventh source or add a fourth person, we ask, and nothing changes until you say yes by email. Then you move to Premium from the start of the next month. Dropping back to Lite works the same way in reverse, and we keep your business brain for 90 days in case you come back.
Can we change something on Lite?
Yes, three changes a month, each done within 3 working days. A change is an edit to a page you already have: a new graph, a metric pulled through, a page laid out differently. Premium gets ten a month, each done the next working day, plus 8 hours a month of development time for new pages and data builds. Unused changes and hours don't carry over to the next month. Anything bigger, we quote.
Do you charge per person?
No. Each plan has a limit instead: up to three people on Lite and up to ten on Premium, with no per-user fee and no cheaper read-only tier inside it. If you need more than ten, email us.
Is there anything else to buy?
Not for the platform. The connector tooling, the database, the storage and the running of it are all in the price, paid to us. The only extras are the two above, and only if you want them: work from the expert bench, quoted per job, and inhousing.
Does the price go up?
Not for anything we control. Your price is fixed at the plan you signed, and every client gets every release for their plan at that price. You are not buying the version you saw on the call. The one exception: if a provider we pay on your behalf, like the connector tooling, puts its prices up significantly, we pass that rise on at cost, with 30 days' notice.
Can our own AI tools read it?
Yes, over MCP, the standard every AI tool speaks. On Lite you set it up yourself from the app; on Premium we set it up with you. Read-only, one token per person, every call logged, and it reads the same definitions the dashboards do, so a chart and a chat agree. How MCP works.
Is there a minimum term?
Six months after the free one, which is roughly how long it takes for the numbers to be worth trusting. Each month is invoiced in advance. After the six it runs month to month, on a month's notice. Leave inside the six and the remaining months still fall due, at the plan you signed.
We run an agency. How does it work for us?
It's a custom deal rather than a plan. There's a setup fee and no free month, because onboarding several clients is technical work, and it works best if you're ready to try it on three or more of them. Email us and we'll set up a call.
What happens if we stop?
Nothing moves, and there's no exit fee, because the project transfers to you as it stands. Revoke our access and you keep the loch, the pipelines, the dashboards and every byte of history. The rented connectors are ours, and you can point your own at the same database without losing a row.
Tell us what you run.
Send us the list of tools your marketing runs on and we'll tell you which plan you're on and what we'd build first. The first month is free.
Prices in pounds, excluding VAT.